Let's Connect
Follow Us
Watch Us
(+385) 1 2380 262
journal.prometfpz.unizg.hr
Promet - Traffic&Transportation journal

Accelerating Discoveries in Traffic Science

Accelerating Discoveries in Traffic Science

PUBLISHED
28.02.2014
LICENSE
Copyright (c) 2024 Andriela Vitić-Ćetković, Sanja Bauk

E-Services and Positioning of Passenger Ports in the Context of Cruise Tourism Promotion

Authors:Andriela Vitić-Ćetković, Sanja Bauk

Abstract

The paper positions the passenger sea ports in the context of cruise tourism on the basis of e-services they offer. The e-services of eleven passenger ports are categorized and then quantitatively evaluated by binary and ranking approaches. In general, the port e-services might be categorized according to their functionality as navigational, ship and passenger-related ones, logistics, business, marketing, entertainment, security, safety, environmental, etc. These services can be bidirectional informational and/or transactional. In this paper, only those port e-services related directly to the passengers’ needs, within the frame of cruise tourism, are taken into consideration and categorized as core, or as value-added ones, and as informational and/or transactional ones. Then, each of them is assigned an appropriate binary value (0/1), depending on whether the considered passenger port offers the related e-service or not. These values are employed in the evaluation of the analyzed passenger port e-services offered, and as a base for their positioning. The appropriate weights coefficients, obtained by ranking (Saaty method), were used in the process of the considered port final positioning on the cruise tourism e-market. Some additional analyses and recommendations in the direction of further positioning and promotion of the port of Kotor (Montenegro), as rising cruise tourism port (destination), are given as well.

Keywords:cruise tourism, cruise port’s positioning, e-services, Saaty method, service marketing,

References

  1. Marinaos NN, Lambrou MA, Nikitakos NV. Emergent Port Services in the Context of Information and Communication Technologies. In: Dragović B, Rašković M, editors. Maritime Industry: Proceedings of 9th International Conference Research and Development in Mechanical Industry; 2009 Nov 19; Kotor, Montenego. Vrnjačka Banja: SaTCIP; 2009. p. 1-12.

    Jolić N. Luke i ITS. Zagreb: Sveučilište u Zagrebu - Fakultet prometnih znanosti; 2008.

    Turban E, Volonino L. Information Technology for Management – Transforming Organizations in the Digital Economy. 7th ed. Asia: John Wiley & Sons; 2010.

    Fass A. TheirSpace.com [Internet].[Place unknown]: Forbs; 2006 Apr 22 [cited 2012 Jun 20]. Available from: http://www.forbes.com/forbes/2006/0508/122.html

    Bauk S, Dlabač T, Kapetanović V. A Passenger Port Benchmarking due to the E-services It Offers. In: Zanne M, Bajec P, editors. Transport, Maritime and Logistics Science: Proceedings of the 13th International Conference on Transport Science; 2010 May 27-28; Portorož, Slovenija. Portorož: Fakulteta za pomorstvo in promet; 2010. p. 1-8.

    Bauk S. Passenger Ports Benchmarking Due to the E-services They Offer. Montenegrin Journal of Economics. 2010 Jun; 6(11): 49-56.

    Vaggelas GK, Pallis AA. Passenger ports: Services Provision and their Benefits. Maritime Policy and Management. 2010 Jan; 37(1): 73-89.

    Y-Ng AK. Ports and Logistics Facilitation: Development and Challenges. In: Dragović B, Rašković M, editors. Maritime Industry: Proceedings of 9th International Conference Research and Development in Mechanical Industry; 2009 Nov 19; Kotor, Montenego. Vrnjačka Banja: SaTCIP; 2009. p. 13-22.

    Manchini M. Crusing - a Guide to the Cruise Line Industry. 2nd ed. LA: Delmar Thomson Learning; 2004.

    Chin CBN. Cruising in the global economy: profits, pleasure and work at sea. Aldershot: Ashgate; 2008.

    Dulčić A. Nautički turizam i upravljanje lukom nautičkog turizma. Split: Ekokon; 2002.

    Favro S, Kovačić M. Nautički turizam i luke nautičkog turizma: prostorna obilježja hrvatskoga Jadrana i izbor lokacije luke nautičkog turizma. Split: Ogranak Matice Hrvatske; 2010.

    Gui L, Russo AP. Cruise ports: a strategic nexus between regions and global lines evidence from the Mediterranean. Maritime Policy and Management. 2011 Apr; 38(2): 129-150.

    Luković T. Nautički turizam - definicije i dileme. Naše more. 2007 Jun; 54(1/2): 22-31.

    Rodrigue J-P, Notteboom T. The geography of cruises: itineraries, not destinations. Applied Geography. 2013 Mar; 38: 31-42.

    Ross KD. Cruise Ship Tourism.Cambridge: CABI publishing; 2006.

    Vitić-Ćetković A, Jovanović S, Krstić B. Determinants of Montenegro and Serbia Tourism Competitiveness Improving in the Terms of Globalization. Economic Themes. 2012 Jan; 1: 47-63.

    Xie H, Kerstetter D, Mattila A. The attributes of a cruise ship that influence the decision making of cruisers and potential cruisers. International Journal of Hospitality Management. 2012 Mar; 31(1): 152-159.

    European Cruise Council: The Cruise Industry – Contribution of Cruise Tourism to the Economics of Europe [Internet]. Brussels: European Cruise Council; 2012 [cited 2013 July 17]. Available from:

    http://www.ashcroftandassociates.com/downloads/EIR_2012_Report.pdf

    World Tourism Organization. Cruise Tourism – Current Situation and Trends [Internet]. Madrid: World Tourism Organization; 2010 [cited 2013 July 17]. Available from:

    http://pub.unwto.org/WebRoot/Store/Shops/Infoshop/4860/F69B/DDF8/6297/2C04/C0A8/0164/E2F3/110111_cruise_tourism_excerpt.pdf

    Southampton Cruise Village: The Home of Cruising [Internet]. Southampton: Cruise Village; 2012 [cited 2012 July 29]. Available from:

    http://www.southamptoncruisecentre.com/southampton-cruise-terminals.phtml

    Limassol Cyprus Cruise Port [Internet]. Cyprus: The official portal of the Cyprus Tourism Organization; 2012 [cited 2012 July 29]. Available from:

    http://www.whatsinport.com/Limassol.htm#tours

    Port of Dover: Passengers & Harbour information [Internet]. Dover: Dover Harbour Board; 2012 [cited 2012 July 29]. Available from: http://www.doverport.co.uk/?page=Home

    Port of Calais: Passenger Traffic [Internet]. Calais: Port de Calais; 2012 [cited 2012 July 29]. Available from: http://www.calais-port.fr/en/passenger-ferries/passenger-services/

    Cruise Baltic: Helsingborg [Internet]. Copenhagen: Cruise Baltic; 2012 [cited 2012 July 29]. Available from: http://www.cruisebaltic.com/composite-544.htm

    Barcelona Cruise Port: Tourist Transport and Facilities at the Docks [Internet]. Barcelona: Port the Barcelona official web site; 2012 [cited 2012 July 29]. Available from:

    http://www.barcelona-tourist-guide.com/en/transport/barcelona-cruise-port.html

    Marina - Port de Mallorca: Facilities & Services. [Internet]. Palma de Mallorca: Port de Mallorca; 2012 [cited 2012 July 29]. Available from: http://www.portdemallorca.com/?lang=en

    Port of Venice: Passengers [Internet]. Venice: Venice Port Authority; 2012 [cited 2012 July 29]. Available from: http://www.port.venice.it/en

    The Genoa Port: On-line services [Internet]. Genova: Autorita Portuale di Genova; 2012 [cited 2012 July 29]. Available from:

    http://www.porto.genova.it/index.php/en/the-genoa-port

    Civitavecchia Port: Cruises [Internet]. Civitavecchia (Rome): Port Head Office; 2012 [cited 2012 July 29]. Available from: http://www.civitavecchiaport.org/

    Port of Kotor: Cruising [Internet]. Kotor: Luka Kotor; 2012 [cited 2012 July 29]. Available from: http://www.portofkotor.co.me

    Farlex. The FreeDictionary [Internet]. [Place unknown]: Farlex; 2013 [cited 2013 July 17]. Available from:

    http://www.thefreedictionary.com

    Sivilevičius H, Maskeliunaite L. The criteria for identifying the quality of passengers’ transportation by railway and their ranking using AHP method. Transport. 2010 Jan; 25(4): 368-381.

    Saaty T. Decision-making with the AHP: Why is the principal eigenvector necessary? European Journal of Operational Research. 2003 Feb; 145(1): 85-91.

    Shikin EV, Chhartishvili AG. Mathematical methods and models in management. Moscow: Delo (in Russian); 2000.

    Bauk S, Šekularac-Ivošević S, Jolić N. Seaport Positioning Supported by some Quantitative and Qualitative Approaches. Transport [Internet]. 2013 Oct 25 [cited 2013 Nov 27]; iFirst: 1-12. Available from with Full Text:

    http://www.tandfonline.com/doi/pdf/10.3846/16484142.2013.815657

    Port of New York and New Jersey: Services & Traffic [Internet]. NY: The Port Authority of New York and New Jersey; 2012 [cited 2012 July 29]. Available from:

    http://www.panynj.gov/port/

    Port of Rotterdam: Port & News [Internet]. Rotterdam: Port Authority; 2012 [cited 2012 July 29]. Available from: http://www.portofrotterdam.com/en/Pages/default.aspx

Show more


Accelerating Discoveries in Traffic Science |
2024 © Promet - Traffic&Transportation journal