The paper deals with customer satisfaction with regards tomass urban traffic enterprises. The paper stresses the importanceand tasks of the research, preparatory stage of the researchis explained, special attention is devoted to the questionnaireconstruction. The paper describes realisation of the research,infom1ing about research methods, contact methods,respondents sample and research tools that were used. Researchresults are presented in tables providing inf01mation onconsumer priorities and enterprises peiformance evaluation.The CS! methodology and stipulation is also described here.
Birnerova, E.: Valuation of customer' satisfaction in the
enterprise of urban mass traffic. In: STUDIES of Faculty
of Operation and Economics of Transport and Communications
of University of Zilina. Zilina, 2003. pp. 9 I
ISBN 80-8070-158-X
Dado, J. - Mateides, A.: Customer's satisfaction and
methods of its measurement, the 2nd value - methods,
EPOS, Bratislava, 2000. 255 p., ISBN 80-8057-224-0
Kraf, P. - Kicova, E. - Majercak, P.: Monitoring of
customer's satisfaction in road transport and its key characteristics.
In: STUDIES of Faculty of Operation and
Economics of Transport and Communications of University
of Zilina. Zilina. 2003. pp. 95 I 98. ISBN 80-
-8070-15 8-X
Guest Editor: Eleonora Papadimitriou, PhD
Editors: Dario Babić, PhD; Marko Matulin, PhD; Marko Ševrović, PhD.
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