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Promet - Traffic&Transportation journal

Accelerating Discoveries in Traffic Science

Accelerating Discoveries in Traffic Science

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PUBLISHED
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DOI
https://doi.org/10.7307/ptt.v2i5-6.390
ISSUE
1990 (Vol 2), Issue 5
LICENSE
Copyright (c) 2024 Henrik Oblak
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Marketinška logistika jugoslavenskih poduzeća u saobraćaju EZ-a

Authors:Henrik Oblak

Abstract

U radu se razmatra privredni razvoj članica EZ i njegov utjecaj na Jugoslaviju, te kakve su šanse jugoslavenskih poduzeća u konkurenciji s onima iz EZ s obzirom na očito nejednake startne pozicije. Ukazuje se na nužnost marketinške logistike u poslovanju s firmama iz EZ, pri čemu je najvažnija dostupnost relevantnih informacija u pravo vrijeme.

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