Study of Residents’ Ongoing Behavioural Intentions for Regular Bus Travel

Abstract

With the emergence of novel transportation trends, regular buses have experienced a significant decline in passenger numbers. Consequently, it becomes imperative to conduct studies on passengers’ intentions. This particular investigation employed a meticulously designed survey questionnaire to gather data, and developed a new model that integrates the theory of planned behaviour, technology acceptance model and expectation confirmation theory. The primary aim was to explore the key factors that influence residents’ ongoing behavioural intentions towards regular public bus travel. Furthermore, a gender-based multi-group analysis was conducted to investigate the impact mechanism of gender differences on ongoing behavioural intentions. The new model demonstrates various degrees of positive or negative influences among the variables, thereby confirming its universal applicability. Moreover, the multi-group analysis reveals that compared to gender, travel satisfaction has a stronger impact on women’s intentions, while travel attitude has a stronger impact on men’s intentions to travel by certain mean of transport. Simultaneously, perceived behavioural control does not significantly affect persistent intention for women but has a significant positive impact on persistent intention for men. Furthermore, perceived ease of use does not significantly impact perceived usefulness for women but has a significant positive effect on perceived usefulness for men. These research findings bear great significance in promoting environmentally-friendly travel practices.

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