New Views of Marketing in Passenger Railway Traffic in the Light of More Vigorous Orientation of the Croatian Railways on to Market-Aspected Operations Marketing in traffic has its specific features detennined by the characteristics of the users of service and the service itself The reported share of the railways in passenger transport in the year 1955 was approximately 80%. Since then, it has reported a stable decrease to reach bare 10% in the year 1980. In the decade of 1981 do 1990, first a slight increase in the number of passengers and then an abrupt drop and final stabilization of the share of the railways up to about 20% was listed. In an effort to increase the number of passengers the railways must employ new modem methods of marketing activity. At the same time it must create technical and technological prerequisites in order to become attractive again for the potential passengers. This calls for indispensable investments in rolling stock, advertising and promotion campaigns, and particularly in skilled manpower.

This paper deals with the analysis of the prerequisites for the introduction of the traffic information system (ISP), taking social and technological aspects of traffic as respective points of departure. The very specific features of traffic (massive participation, public aspect large investments, influences upon community prosperity, and adverse impacts of traffic, international aspect interdisciplinary and multidisciplinary aspects) largely determine the traffic information system. The traffic information system has been defined as well as its organization or management both as of an independent system and as viewed within the scope of the community system of information. The traffic information system comprises the information segment designed for meeting the requirements of public information on traffic, and specialized information segment designed for management of the traffic system. For reasons of importance of the traffic information system in the process of successful management of the traffic system and a public information system, it has been recommended to have the development of the traffic information system in the jurisdiction of the administrative authorities in charge of traffic. High demand for road traffic, large investments in to the development of road traffic yet also in mitigating the impacts of traffic, highlight this traffic aspect as a priority one, in the process of the development of the traffic information system. A long-term information policy makes a prerequisite for the introduction of the traffic information system.

Postal and telecommunication infrastructure facilities make integral parts of the overall traffic and broadly-aspect economic system of any country. This paper deals with the new model of management structure of the Croatian Posts and Telecommunications (HPT), made upon the one-time abandoned pattern of organization as originally based upon the principles of self-management decentralization. Consequently, a new far more efficient and viewed socially far more rational organization system of posts and telecommunications has been required. The exposed organization model has been designed as a unique system with two sub-systems: Postal Authorities and Telecommunications Authorities linked with joint functions (services). On this basis, consequently, the organization of individual levels of postal and telecommunications network and individual geographic regions have been structured. Each organization i.e. management level has been structured according to the contents and scope of its assignments and the area of the region it covers. By way of interaction of organization (management) units, the organizational unity of the system has been achieved. This way the regular maintenance of the postal and telecommunications network is secured as well as the regular and standardized quality of domestic and international postal and telecommunications traffic.

Telecommunications facilities have since their inception reported being on a steady increase all over the world. This paper while reviewing the status in 57 nations with highest number of main telephone connections furnishes the information on their capacities, density per 100 inhabitants and increase viewed at an average annual rate over the period of 1969-1989 and 1979-1989. Comparisons regarding the gross national product of individual countries have been drawn. The countries included in this review possess over 97% of world telephone capacities.